SEO Frequent Questions
A: OK, so this one’s kind of complicated… just kidding. SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.
A: This question is a little like asking: Who’s more important to the Patriots, Bill Belichik or Tom Brady? You can probably come up with an argument for either; but the reality is, both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC.
A: SEO is just one discipline encompassed by SEM (Search Engine Marketing). SEM includes PPC and SEO.
If it’s in the search engine, you can safely assume it’s search engine marketing!
A: On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.
A: Great question! Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site. For example: if your new small business sells employee scheduling software, but you discover that “employee scheduling tool” has higher search volume and lower competition than “employee scheduling software,” you might want to change the copy on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.
A: Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.
A: Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.
A: If online marketing is an important part of your business (and, to be frank, it should be!) then SEO can be a serious asset. It costs nothing to do a little keyword research, come up with a content strategy, and regularly practice external and internal link building. And while SEO may not return immediate, tangible conversions, it is a pivotal part of driving organic traffic; and driving organic traffic is a pivotal part of building brand awareness and familiarity. If your audience can rely on you to deliver relevant, high-quality resources at the top of the SERP, they’ll be that much closer to purchasing your product!
Google Ads And PPC Frequent Questions
A: The good news is that it’s up to you. Costs can vary depending on factors such as advertising goals, target location and the industry competition for your placements and keywords. We work with you to determine specific costs for your campaigns and stay within your budget.
A: That’s not a problem. Contact us and we’ll work with you to figure out a comfortable budget for your Google Ads success.
A: Clients come to Blue Magnet for a top-notch Google marketing strategy. We are dedicated to managing your paid advertising campaigns to maximize your ROI and help get your business noticed. As a Google Partner, we will work diligently to fine-tune your Campaigns and ensure your Click Through Rate, Quality Score, Cost-Per-Click, and ROI improve over time.
A: We work in a wide variety of industries. Because Google Ads campaigns are very similar across most professions, we simply conduct a series of advertising experiments and research inside your market until we reach your target ROI. We will also never represent two competing companies in the same industry at one time.